Smart Travel Marketing

Boosts Hotel Occupancy

Ignites B2C + MICE sales

+ Streamlines ROI


Criterion Global prides itself as a leader in travel and hospitality marketing. We approach every client with innovative travel marketing perspective and take pride in our industry-recognized travel and hospitality marketing expertise – which brings strong ROI for clients.

Our work generally begins by strategically assessing hotel + travel marketing strategy, with international media and multilingual considerations taken into account alongside distribution channels: do most clients book directly or via third-party OTA’s, and how does this impact net revenue? How might these factors impact how your brand is represented in the eyes of prospective bookers?

Our hotel and travel media planning and buying expertise yields enhanced ROI and savings in every facet of the longterm customer lifecycle. We look at the big picture to identify and seize opportunities. Contact us to put our innovative travel marketing expertise to work for your brand.


Travel Media Planning + Buying

While Criterion Global is a full-service travel media planning and buying resource, the value of our digital and internet media experience for the travel and hospitality industry cannot be understated.

Digital platforms are both the first touchpoint to inspire prospective customers, and the last moment-of-truth where travel and hospitality bookings take place. Travel media planning and buying must therefore consider digital as its first and last medium, which demands insight end experience. We’ve crafted travel media planning and buying efforts rooted in sound digital strategy for virtually every segment of the travel and hospitality market – from luxury boutique hotel marketing to launching low-cost airline carriers, from long-term stay properties to boosting midweek occupancy via business travel marketing strategies.

Travel Marketing Intelligence

Criterion Global works to help travel and hospitality brands market in a constantly changing marketplace. Our adaptive outlook and travel marketing intelligence informs measurable and meaningful marketing that speaks to the soul – and the bottom line.

As the leading independent media planning and buying agency to serve the travel industry, we relish conversations with prospective clients – so don’t be bashful.

Meanwhile, enjoy a small sampling of our travel marketing intelligence, which analyses the latest happenings in travel marketing, and a forecast of future trends. Click here to find more international marketing intelligence.